As for 3.0 splitting the fans, I think it comes from a combination of the fact that we don't know anything about what happened during the time skip(or even that there was a time skip!), that an huge and apparently really exciting part of the story was missed through that time skip(I mean : SEELE and Gendo's machinations being publicly revealed? Misato and co. splitting to form their own organization? SEELE being fought heads on? Asuka and Mari's many missions? That sounds awesome!), and also probably that all the progresses Shinji made with 2.0, namely the fact that he finally understood that mopping around and hoping that his wishes happens isn't the right way to go, as well as finally found his reason to pilot(protect the people he cares for) got utterly crushed by everything that happens to him during the movie(be it the treatment he got from his former "family" at WILLE or the mind-crushing revelations about the magnitude of what his actions 14 years prior(supposedly) brought to the world or the truth about Yui and Rei) to the point that in the end of Q he reverted back to the state of catatonic dead-weight he was during EoE, something most of the audience(the Western one in any case) probably wished would never happen again.
Finally add to that his monumental screw-up in Lilith's Chamber, where he seems to have grabbed a Black Moon sized Idiot Ball(although the reasons are more complexes) and made him trigger an Impact again, and I think that was the recipe for the highly polarizing nature of the movie among the audience.
About the review : a fairly positive one, it changes from the screaming rage I seems to see almost everywhere else(except in EGF of course), although there are some points with which I disagree, notably treating Shinji's lack of curiosity when in neo-NERV as a blunder : for me, this lack of curiosity was fairly consistent with his personality, see the scene in 1.0 where he didn't asked Misato about what he just saw(Sachiel attacking Tokyo-3) because he immediately assumed that he wouldn't be answered, maybe that was part of what Mari referred to when she told him to get to know the world : to stop passively submit to everything that happens around him and start to ask question and look for answers.
I especially liked that passage at the beginning of the article resuming 3.0:
Evangelion: 3.0 You Can (Not) Redo is a film about personal redemption. It is a film that is centered on the element of understanding one’s own past wrongdoings and being able to confront those wrongs in an attempt to free oneself from the past. It is a film about honestly taking a step towards understanding the world around you and how one’s past actions can greatly affect those you care for. But it is also a film showcasing how one can easily fall back upon the same actions that led to those past transgressions in an attempt to address the problems they face in the present.