I'd say that Eva-01 is the best candidate for the series mascot. It's an Evangelion (the series' namesake), it's the most iconic out of the Eva units, and it's the entity most often seen on marketing materials for the franchise (apart from all those weird fanservice figures of Rei and Asuka).
Rei is a close second, followed distantly by Pen-Pen, Asuka and possibly Shinji. I have seen people call Asuka "the face of the series" and she's sometimes the most popular character, but she's more of a breakout fan-favorite than anything, similar to Charizard in Pokémon or Zero in the Mega Man franchise.
Who do you consider the franchise mascot?
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Re: Who do you consider the franchise mascot?
Hm, i guess as for franchise mascot goes it's unit-01, i mean just by seeing her you already know that it's Eva related.
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