I believe what he disliked was the quantity of often low-quality goods that have nothing to do with the show, such as ninja versions of the characters.
Ah, then that makes sense. Plus, since hes created a cool looking phone, I'm able to over look it. Though, that misleading advertising might be the answer.
But, how could someone hate ninja versions of the chracters? Thats almost as cool if they had the chracters dress in monkey outfits or gave them monkeys as pets.