Is it any different from how they advertise similar blockbusters these days? I mean, why the fuck not.
EDIT: Just saw this [s]on /m/[/s], an interview with Travis Beacham about the mecha genre and all that:
Jeffrey Harris: In crafting this story, you have kaiju monsters and giant robots which were largely pioneered by Japanese movies and TV shows. Did you have any inspiration that specifically came to mind?
Travis Beacham: There wasn't anything really specific. I've sort of been ensconced in that whole subgenre. I've internalized so much of the trappings and the conventions of the genre that I think at the time I started putting the movie together – there wasn't a lot of thought about a specific reference. It just kind of came from those interests in those sort of things. I kind of like that genre.
Jeffrey Harris: Among the genre, do you have any personal favorites?
Travis Beacham: Oh yeah, definitely. I think as a kid, Voltron was definitely a favorite of mine. Then, I really like Big O. I like the Gunbuster and Diebuster series. I really like Evangelion and Escaflowne. I can think of so many. It's sort of like a personal kind of technology. It's really like my primal being in a weird way.
Jeffrey Harris: What was your reaction when you started seeing the more completed footage of the Jaegers fighting the Kaiju?
Travis Beacham: Yeah, the effects have been really eye popping and mind blowing to me. I think Jurassic Park was the movie that made me think really seriously about making movies in the future. And so to have ILM be the guys on this is just an extraordinary experience. The things that they're doing, just to my eyes, are incredibly impressive. I think they are some of the best creature effects if not the best creature effects that I have ever seen committed to film. It's really, really mind blowing stuff.
Read more at http://www.411mania.com/movies/columns/288500/411mania.com-Interviews:--Pacific-Rim-Screenwriter-Travis-Beacham.htm#OQjR5HoYk5eEysFE.99
[s]inb4 hurf durf Eva ripoff[/s]
Seeing Gunbuster getting mentioned made me squeal. Internally. Like a little girl.
This movie will rock.