Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Charizard » Mon Jan 23, 2017 2:51 am

Does Rebuild appeal more to casual audiences? It seems like Khara's trying to push it as the new "definitive" version of the franchise, especially 2.0 which is the most popular of the Rebuild movies; at least the movies are good (unlike say the Star Wars prequels which were treated similarly in their heyday) and a lot of fans prefer them, but Rebuild still can't hold a candle to the impact and popularity that the original TV show had.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby jcmoorehead » Mon Jan 23, 2017 3:04 am

Well I'd say that it's most likely because the Rebuilds are the newest and most current project so it makes more sense for them to push those over anything else at this point in time.

They want to make sure the Rebuilds are the ones that people are thinking of right now when they think of anything Evangelion, so that when people pick up merch they'll see the name of the film of the 3.0 and go "Oh yeah, there is another one to come"

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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Charizard » Mon Jan 23, 2017 3:16 am

View Original Postjcmoorehead wrote:Well I'd say that it's most likely because the Rebuilds are the newest and most current project so it makes more sense for them to push those over anything else at this point in time.

They want to make sure the Rebuilds are the ones that people are thinking of right now when they think of anything Evangelion, so that when people pick up merch they'll see the name of the film of the 3.0 and go "Oh yeah, there is another one to come"


Makes sense, but it doesn't hurt to keep up a bit of NGE marketing/merchandising even if it's still less than Rebuild. Though Koto did just give us that EVA-01 TV model kit, and a juice box promotion was based on the 26 episodes of NGE, but it feels strange for Rebuild to displace it to the extent that it is. It's to the point that the 20th anniversary prize figures were based on 3.0 (and not even the more nostalgic and definitive 2.0 designs) rather than NGE; a 2015 figure of Asuka Langley Soryu would be a lot more special and sought-after than just another eyepatch'd Shikinami with nothing to mark her as a special anniversary figure.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Sachi » Mon Jan 23, 2017 3:51 am

There's also the fact that NGE isn't an original Khara property; it was originally produced by Gainax. Khara only somewhat recently acquired the full rights to the original series.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Charizard » Mon Jan 23, 2017 3:57 am

View Original PostSachi wrote:There's also the fact that NGE isn't an original Khara property; it was originally produced by Gainax. Khara only somewhat recently acquired the full rights to the original series.


So maybe that's why we're seeing NGE merchandise starting to trickle out little by little?
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Reichu » Mon Jan 23, 2017 3:58 am

Is there any piece of NGE merchandise that hasn't been made yet that still needs to be made? :headscratch: Aside from the Shamshel dildo, of course.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Stillborn » Mon Jan 23, 2017 4:29 am

View Original PostReichu wrote:Aside from the Shamshel dildo, of course.


Leliel anal beads.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Chuckman » Thu Jan 26, 2017 5:49 pm

View Original PostReichu wrote:Is there any piece of NGE merchandise that hasn't been made yet that still needs to be made? :headscratch: Aside from the Shamshel dildo, of course.


I guess it's not technically merchandise if a fan makes it but I'm working on something you all will just love.

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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Guy Nacks » Thu Jan 26, 2017 8:03 pm

Chuckman presents:

VideodREIome

Lifesize doll. Yours for only 69 payments of $69.69
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Director Black » Thu Jan 26, 2017 9:38 pm

View Original PostReichu wrote:Is there any piece of NGE merchandise that hasn't been made yet that still needs to be made? :headscratch: Aside from the Shamshel dildo, of course.


Don't forget the Shamshel whips for S&M and bastardization of Rei by actually making her the "perfect waifu" without everything that made her such a wonderful character.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Squigsquasher » Fri Jan 27, 2017 6:59 am

View Original PostReichu wrote:Is there any piece of NGE merchandise that hasn't been made yet that still needs to be made? :headscratch: Aside from the Shamshel dildo, of course.

A non-shit articulated Shinji would be nice. So far the options we have are:
[list="Articulated Shinjis"][*]Ancient Volks garage kit, which is huge and not very good.
[*]RAH Shinji in a plugsuit, who has a face that looks like a 'nam veteran, complete with thousand yard stare of horror and undying hate.
[*]RAH Uniform Shinji, which is much the same but with the added "bonus" of looking like a victim of the Ethiopian famine.[/list]

And the last two are technically Rebuild!
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby BiQ » Wed Feb 01, 2017 5:14 pm

View Original PostReichu wrote:Is there any piece of NGE merchandise that hasn't been made yet that still needs to be made? :headscratch: Aside from the Shamshel dildo, of course.


I could not find Ramiel toilet paper dispenser just now... My life is not complete without one...
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby RadicalRandy » Wed Feb 01, 2017 5:23 pm

I feel as if a Zeruel toilet-paper dispenser would be much more appropriate, given that his arms are basically toilet-paper.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby BiQ » Wed Feb 01, 2017 5:28 pm

Whhaaat... My mind is getting mushy. I honestly double-checked the name before writing it but it still came out like that. Zeruel, of course. Sry.

I'll blame it on being on a phone and with a serious case of sleep deprivation due to recently becoming a dad. Yeah, that's it.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby RadicalRandy » Wed Feb 01, 2017 9:44 pm

You've recently become a father? In that case:

Congratulations!

SPOILER: Show
Image
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Director Black » Thu Feb 02, 2017 7:42 pm

View Original PostBiQ wrote:I could not find Ramiel toilet paper dispenser just now... My life is not complete without one...


Wouldn't that toilet just shoot up your butt instead of cleaning it?
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby NemZ » Thu Feb 02, 2017 10:02 pm

That's because you should be looking for a Ramiel bidet.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Director Black » Sat Feb 11, 2017 1:32 am

View Original PostNemZ wrote:That's because you should be looking for a Ramiel bidet.


Nah, you're thinking of Ramiel's drill being used as a butt plug.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Squigsquasher » Sat Feb 11, 2017 7:03 am

I'd rather Ramiel got made into, you know, an actual drill. Or a microwave. Or a speaker. Or all three.
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Re: Why has Khara completely abandoned NGE in marketing/merchandising in favor of Rebuild?

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Postby Director Black » Sat Feb 11, 2017 1:23 pm

How about Ramiel's screams being used in place of an airhorn?
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