On a website and this 4.44 advertisement video is embedded. No sound, no picture movement, just 10 secs of this 4.44 image. Anyone else come across this or have any ideas?

Unless it's from an credible source, don't trust what you see. A good way to double check is to check the official Eva site.

Either way, the official title for the final film as going to be 3.0+1.0 instead of 4.44: http://www.evangelion.co.jp/

Definitely fake. Locking thread.